Social Media Specialist · San Diego, CA

Social Media and Short-Form Content Specialist

I'm Grant — a content expert who builds, creates, and scales social strategies for health, wellness, and lifestyle brands. I shoot it, edit it, publish it, and grow the brand behind it — daily.

San Diego, California
TikTok · Instagram · YouTube
35M+
Views Produced
180K+
Audience Built
1M+
Creator Followers Managed
Grant Theriault portrait
The Numbers

Content that compounds — audience and revenue.

0K+
Personal Audience
0M+
Organic Views Produced
0K+
Meagan Hall Peak
0K+
Cassie Schoonover Peak
$0M+
Revenue Driven
Selected Work

What I did. How I did it.

Four engagements across creator brands, my own personal brand, and a DTC apparel company — with the real growth curves behind each one.

01 2023 — 2024

Meagan Hall · Content engine.

Social media growth partner · Wellness creator

Scaled Meagan from 110K to 380K followers and turned content into her marketing and sales engine. Wrote, shot, and edited her daily short-form video, managed the content calendar and publishing cadence in ClickUp, and coordinated a 13-person cross-functional team of editors, designers, copywriters, and developers. Every hook, format, and story beat aligned to her brand voice — content sat behind every product launch and monetization moment.

Outcome110K → 380K followers · content-led marketing engine.
InstagramTikTokWellness
Follower Growth · 2023–2024+245%
110K380K+
Q1 '23 Q4 '24
02 2023 — 2024

Cassie Schoonover · Content + product.

Social media growth partner · SaaS co-build

Grew Cassie from 400K to 630K followers through daily short-form capture, editing, and publishing across Instagram and TikTok. Coached her creative alignment to brand voice and real-time platform trends. Co-built DFY Reels, a social-media analytics tool that measures trends, virality, and performance to scale organic reach — a live SaaS product with paying users.

Outcome400K → 630K followers · co-built DFY Reels SaaS.
InstagramTikTokSaaS
Follower Growth · 2023–2024+57%
400K630K+
Q1 '23 Q4 '24
03 2025 —

Grant Theriault · Personal brand.

Founder & content creator · Health, wellness, lifestyle

Built my own brand from zero in the health, wellness, and lifestyle space. Daily short-form video — written, shot, edited in CapCut Pro, and published across Instagram, TikTok, and YouTube. Every hook, format, and story beat mine. Monitor trends daily and adapt formats in real time. Run an email list and recurring community alongside the content.

Outcome180K+ combined audience · 25M+ organic views · monetized in 60 days.
InstagramTikTokYouTube
Audience Growth · From Zero0 → 180K
0180K+
Jan '25 Now
04 2020 — 2022

Better Daze Collective · End-to-end brand ops.

Founder & creative director · DTC apparel

Founded and creative-directed a DTC lifestyle apparel brand from concept to profitability. Wrote and directed all photography, video, and branding. Led organic social strategy across Instagram and TikTok — grew the brand to 75K+ on TikTok. Ran launch campaigns end-to-end and built an influencer gifting and creator collaboration program — no paid spend, ever.

Outcome0 → $500K+ revenue · 75K+ community · organic only.
InstagramTikTokDTC Apparel
Revenue Growth · 2020–2022$0 → $500K
$0$500K+
2020 2022
The Full Picture

The whole story, one page.

Everything above — the brands, the numbers, the systems — condensed into a resume built for the hiring team.

Skills · The Flywheel

Every skill, one flywheel.

Culture informs strategy, strategy shapes content, content earns attention — and attention compounds into audience, community, and conversion. Every skill I have lives on this wheel.

Brand Growth Compounds Daily 01 Listen 02 Strategize 03 Create 04 Publish 05 Learn
01

Listen to the culture

Trend MonitoringPlatform FluencyCultural Moments
02

Strategize with the brand

Content CalendarsAsana · ClickUpCreative BriefsCross-Team Coordination
03

Create in real time

Real-Time CaptureCapCut ProHooks & RetentionBrand Storytelling
04

Publish on cadence

Daily CadenceTikTok · Reels · ShortsCreator Coordination
05

Learn and accelerate

AnalyticsAudience GrowthFormat Iteration
Let's Talk

Let's build something worth watching.

Available for full-time roles, creator partnerships, and brand engagements. Local to San Diego — open to travel, events, and real-time content.

granttheriault@gmail.com
Phone
(858) 605-8280
Location
San Diego, CA
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